TikTok Pixel

TikTok sends you the traffic. The TikTok Pixel tells you what that traffic is worth. It reports site events back to TikTok, so you can see which campaigns produce bookings rather than just views.

Conversion data also makes the campaigns themselves better. TikTok's delivery optimisation learns from visitors who book, and you can retarget people who visited without finishing or build lookalike audiences from the ones who did.

Paste your pixel ID and the pixel installs on every page. Events and reporting live in TikTok Ads Manager.