Microsoft Advertising

Clicks from Bing often cost less than clicks from Google, and the travellers behind them are just as real. If you run Microsoft Advertising campaigns, the UET tag is how you prove they pay off.

The Universal Event Tracking tag records what visitors do after clicking your ads, so conversions show up against your campaigns in Microsoft Advertising. It also powers remarketing lists, letting you re-reach people who visited without booking.

Add your UET tag ID and the tag installs across your site. Create your conversion goals in Microsoft Advertising and they start counting from the traffic the tag reports.