About this app
The Meta Pixel is how your Facebook and Instagram ads learn what works. It measures what visitors do on your site, so you can attribute bookings to the campaigns that produced them and stop guessing which creative earns its budget.
The pixel also builds your retargeting audiences. Show ads to people who viewed a room and never started checkout, or find lookalikes of the visitors who booked. Meta's delivery optimisation improves as conversion signals come in.
Enter your pixel ID and it loads on every page. Audiences, events and reporting live in Meta Ads Manager as usual.
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Version history
v1.0.0June 20, 2026
Initial release
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