Google Ads

If you pay for clicks, you should know which ones turn into bookings. The Google Ads app adds the Google tag to your site so conversions are recorded against the campaigns, ad groups and keywords that drove them.

With conversion data flowing, Google Ads can report your real cost per booking, and Smart Bidding can optimise towards people who actually book rather than people who merely click. You can also build remarketing lists from your site traffic to bring back visitors who looked but did not finish.

Enter your conversion ID and the Google tag loads in the page head of every page. Pair it with a conversion action set up in your Google Ads account.